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Situational crisis communication theory

Timothy Coombs
October 7 2009

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Professor Timothy Coombs talks about his theoretical approach to situational crisis communication, and why it is important to many businesses to be aware of the theoretical aspect. He passes on some of the basic advices that researchers have discovered through the studying of crisis communication so that businesses in a crisis can communicate the right response to the specific crisis.

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Category: Corporate Communication (Business and Social Sciences)

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